Por María Izquierdo 
The President of the Provincial Council, Conrado Íscar, has highlighted the «success» achieved in almost ten years of promoting the ‘Alimentos de Valladolid’ brand, which has been achieved by all the companies adhering to it, and has praised the «enormous perseverance and the quality of the food produced in this land.»
«The merit is not ours, we only showcase your reality,» expressed the provincial leader during his speech at the ‘Somos 500’ gala organized by the provincial institution at the Casa de la Música and Teatro de Arroyo de la Encomienda as a recognition of the work of the companies adhering to the brand.
The maximum authority of the Valladolid Provincial Council has closed a gala attended by the Mayor of Valladolid, Jesús Julio Carnero, former president of the provincial institution that launched the brand, as well as the Mayor of Arroyo de la Encomienda, Sarbelio Fernández, and various authorities.
During the gala, tribute was paid to the five companies that were the first to register in the territorial brand in each of the sectors: Bodegas Familiares Matarromera (Valbuena de Duero) in the producers sector; Sibaritas Klub (Valladolid) in the hospitality sector; Charcutería Félix (Medina de Rioseco) in the retail sector; Etxealde Distribuciones (Valladolid) in the distribution sector, and the Provincial Association of Confectionery Entrepreneurs (Valladolid) in the entities sector.
Carlos Moro, president of Bodegas Familiares Matarromera, the first company to join ‘Alimentos de Valladolid,’ spoke on behalf of all of them, stating that when they decided to join the ‘Alimentos de Valladolid’ brand in 2016, it was with the «firm conviction» that this land «has much to offer.»
«SUCCESS FOR ALL»
Conrado Íscar, on the other hand, highlighted that the objectives set when the brand was created over nine years ago have been met: «It was about giving visibility to our agri-food industry, enhancing the marketing channels of our products, and strengthening the external image of our hospitality sector.»
«I sincerely believe that we have achieved this and more,» stated the President of the Provincial Council, emphasizing in his speech that «it is a success achieved by all. There are no secrets when seeking the success of the brand, only your immense perseverance and the quality of the food produced in this land.»
The gala, attended by five hundred guests, was hosted by journalist Cristina Carro and concluded with a performance by comedian and magician Luis Piedrahita.
After the performance, a tasting of ‘Alimentos de Valladolid’ took place with dishes prepared by the six Michelin-starred restaurants in the province: La Botica (Matapozuelos), Trigo (Valladolid), Refectorio (Sardón de Duero), Ambivium (Peñafiel), Taller Arzuaga (Quintanilla de Onésimo), and Alkimia (Valladolid).
Additionally, Bodegas Familiares Matarromera, Bodega Valdelosfrailes, Bodegas Emina, Bodega Liberso, Bodega Dehesa de los Canónigos, Bodega Traslanzas, Bodega Mélida*Wines, Bodega Ogón, Bodega Palacio de Villachica, Bodega Hijos de Félix*Salas, Bodega Pandora, Bodega Olimarum, Bodega Manchón*Mieres, Bodega Convento Oreja, Bodega Bellori, Bodegas DeAlberto, Bodega Montepedroso, Bodega Mucy, Bodega Ébano, Bodega Prius, Hidromiel* Beekinga, Quesería Cantagrullas, Quesería La Cruz del Pobre, Confitería La Francesa, Confitería La Giralda de Castilla, and the Provincial Association of Confectionery Entrepreneurs collaborated in the tasting.